Does Your Website Follow “The Iron Law of Marketing?”

Many websites unwittingly ignore ‘The Iron Law’ of Marketing. They begin by explaining features about the company, e.g. how long they’ve been in business, what their premises look like, etc. The truth is that most visitors to your website couldn’t give a hoot about the features of your company! What they primarily care about is WIIFM.

WIIFM stands for ‘What’s In It For Me’. It’s ‘The Iron Law of Marketing’. Unless visitors to your website can quickly see what your business can do for them, the chances are that they’ll be gone quickly, typically in seconds. Once they’re gone, they’re gone – probably never to return.

WIIFM – ‘What’s in it for me’. Are we really so self-centred? Well, yes, I’m afraid that we are. Please don’t feel guilty – it’s just the way we’re hard-wired. Sure, farther down the line, we care about others. But, first and foremost, we’re concerned about how we survive and thrive. That’s simple evolutionary common sense.

If you want your visitor to stay on your website, you need to heed ‘The Iron Law of Marketing’. You need to give your visitors WIIFM – ‘What’s in it for me’. But the paradox is this: the ‘me’ shouldn’t be you (i.e. your premises, etc). It should be them – your visitors.

You need to put yourself in your visitors’ shoes and address what they’re interested in, what they might want, how you may be able to help them.

Most companies are concerned to get ‘targeted traffic’ (i.e. potential clients to their sites) through SEO (Search Engine Optimisation) and other clever stuff. And this is important – very important indeed.

But if most of your prospective clients leave your website in a few seconds, isn’t that just a little bit silly? (And we’ve all done it, me too!) Isn’t that rather like filling a bucket with water… which just runs out of all the holes in the bottom?

It’s not rocket science! We simply need to show visitors to our websites the benefits of doing business with us. And we need to do it in a fun, interesting manner.

If possible, we should pack our websites with ‘FREE gifts’, so that visitors derive immediate benefit. One of the most valued gifts is FREE information which you give to your visitors and which will help them.

I’m amazed when I see websites created and run by people ten times more clever than me… yet doomed to failure because they broke ‘The Iron Law of Marketing’ – WIIFM, ‘What’s In It For Me’.

Often it just needs a change in focus and some alterations for your website to be much more successful. If you disregard WIIFM, it will become your worst enemy. If you take heed, it will become your best friend.

Jewelry Shopping

My cousin who I hardly see maybe about once a year wants jewelery from me for her sixteenth birthday. We've got a quirky little relationship. Unlike my sister, who I've been at war with since she was born, the dynamic with my younger cousin is more affable. We get on. I'd never get my sister jewelry – far too weird. But somehow for a cousin like her, it feels both big brotherly and friendly.

So I'm working through mental pictures to try and remember what kind of jewelry she wears, as I figure there could be some sort of theme, color, and material concurrent to her tastes. Or are they just random? Would anything do? Buying jewelry I am discovering taking takes reasonable time and mental effort, not to mention empathy (or is it sympathy?) And some other types of emotional engagement that I do not know the words for.

Ok, so a diamond ring might be a bit too much, but then again I do not want to just get some plain accessories. A bracelet perhaps? A sparkly bracelet? I'm trying to think how many different types of jewelry there actually are out there. I guess it's limited by the imagination. There's so many innovations in design and beauty wear it's hard to keep track unless you read the fashion supplements in Sunday newspapers.

Though even fashion is hardly a guide. I guess looking at what jewelry to buy online may help. Some of the jewelry shopping web sites are overwhelming with regard to the range of jewelry to buy on the Internet.

It's hard to tell what's retro and what's just new anyway. What's in one week can be out the next and then the week after it's back in again but on a white gold chain or something.

I try a new tack on choosing what jewelry to buy online for my cousin. I guess she'd be happy whatever I bought as she's the type who appreciates the 'thought that counts.' But she'll probably also want something nice; some kind of awkward politeness is not the response that would encourage me to buy jewelry online for friends or family again.

What's her favorite color? I'm not sure if she has a favorite color – at least one that does not change week to week. Maybe a multi-colored necklace? Then again, I quite fancy that she'd love a brooch. Brooches look great. I think. Yes she'd quite like a brooch.

It's so easy to look at brooches online, or bracelets, necklaces, rings. Prices, sizes and types all in convenient little lists that you can scroll through. Given that in jewelry shop most of the stuff is sealed behind reinforced security glass it is not much different to looking at jewelry on a web page.

I see a nice looking brooch online. Studded with green and blue gems. It's not too loud but looks both quirky and timeless, in a modest kind of way. It's subtle. Not quite like my cousin but they do say opposites attract.

Wireless Computer Headsets For Your Convenience

The present era is the age of wireless gadgets. The days of wired gadgets are now passé. The same can be said about wireless computer headsets. When headsets for computers were first introduced, they were of the wired variety. Notwithstanding their popularity, many users would complain that the wires got in the way of doing routine tasks and would reduce their mobility and freedom. With the advancement in technology, folks have now become used to wireless computer headsets. You can use wireless headsets to listen to your favorite music or watch a favorite video from your couch or seat without the wires getting in between you and your favorite activity.

Wireless computer headsets are now a common option available to people, unlike the past. At that time, wireless computer headsets were something of a rarity and were quite expensive as well. This made wired headsets the only option available. Things changed however, when wireless headsets were introduced. This has brought down the price of wired headsets to a considerable extent and many people have already taken the advantage of their low price and easy availability.

The additional benefit of using a wireless PC headset is flexibility. With these gadgets, it is not necessary for you to be in front of your PC. You can be away from it and still use it or chat to people in a crystal clear manner. Some of the best of these wireless gadgets will help you even filter out unwanted noise as well.

If you have been using the more traditional wired headsets before, then you would like to know if purchasing a wireless gadget would be worth it. Going by the price and the voice fidelity, these gadgets have come up to the expectations and perform as good as their wired cousins. When wireless headsets for computers were first introduced, the signal would easily get disturbed because of interference. But with the improvement in technology, there has been a positive development in the quality of sound produced by the wireless equivalents, so they can easily transmit and receive data with the computer.

The life span of these gadgets is also comparable to their wired equivalent and if used properly, wireless computer headsets have a long life as well. The only precaution you need to follow is that you should not drop these gadgets frequently or else the wireless circuits could get damaged permanently. Finding these gadgets should not be a problem since you can easily locate that at your favorite electronics store. You can even search for these on the Internet at really affordable prices.

Dallas Commercial Real Estate Market Does A Rebound

Dallas City in Texas continues to experience steady growth in its real estate industry notably on the commercial side. This is not really a wonder as Dallas is a large city which accommodates several huge industries consisting of the petroleum, transportation, banking, information technology and telecommunications sectors. But despite the growing economy, Dallas remains to be among the most affordable cities in the U.S., according to Forbes.

The Dallas Texas real estate industry has also maintained its momentum since it began experiencing its booming days back in the 1980s. The Dallas commercial real estate including the big buildings and skyscrapers was a major growth factor. In addition, the Dallas metroplex accommodates numerous high-end shopping centers more than that of any other city or state in the U.S.

Experts reveal that the commercial real estate market in Dallas is in great condition compared to the residential properties. In terms of foreclosure, the percentage of Dallas office space, apartment, industrial and retail buildings is very small. This is due to the fact that commercial companies almost always have the financial resources to carry out their expansion and construction projects.

Dallas is seen to continue being a commercial real estate hub in the many years to come. Currently, new construction projects of condos and townhouses are widespread around this booming city. The other good news is that many of the office spaces previously available in Dallas have already been occupied or pre-leased. The central business district of the city has reduced its office vacancy rate to 24 percent as of end of September 2007.

The year 2007 has proved to be favorable for the Dallas commercial real estate sector. Latest reports from Cushman & Wakefield say office tenants that have been expanding and relocating have leased 1.5 million square feet more of office space in the Dallas-Fort Worth area in the first half of the year. The third quarter net leasing has also soared nearly 90 percent from totals in mid-2007. A recent report by Delta Associates showed that Dallas-Fort Worth is seen to accommodate an average of 4.8 million square feet of office space each year until 2010.

As for construction, an estimated 6.9 million square feet of office space is now being built in Dallas-Fort Worth as of the middle of 2007 and this is bigger than in 2006. Of the estimated office space being constructed, more than 40 percent is already pre-leased. Rents have also risen to seven percent from the 2006 rates. Third quarter figures show that office rents averaged $19.42 per square foot while rents for medical office space rose 12 percent to $24.4 percent.

With all these positive developments going on, the future of Dallas commercial real estate is indeed looking bright. Many real estate investment firms are seeing a low vacancy rate and substantial rent gains this 2007. Developers are also projected to provide 2.6 million square feet of office space by the end of the year while building owners are expected to ask for higher rents as a result of lower vacancy. The reduction in vacancies is being attributed to the surge in employment by 3.2 percent covering more than 900,000 jobs by year end.